Sajida El Othman

Chairperson of the Business Faculty at AUT | Senior Research Analyst | Business & Digital Communication Expert

Dr. Sajida El-Othman is a renowned academic leader, researcher, and business strategist, currently serving as the Chairperson of the Business Faculty at AUT. With expertise in digital communication, social media strategies, and market research, she is dedicated to bridging academia and industry, equipping students with cutting-edge business skills.

Holding a doctorate in business administration from Jean Moulin Lyon 3 University in Lyon, France, Sajida has worked with The World Bank, USAID, and the European Union on high-impact research and policy projects. She has authored five published articles, with widely recognized studies on workforce dynamics, digital transformation, and socio-economic trends.

As the driving force behind the Cosmaline Marketing Campaign Competition at AUT, she provides students with real-world experience in strategic marketing, brand development, and digital engagement. Her work focuses on integrating digital tools and social media into business growth strategies, ensuring professionals remain competitive in today’s evolving marketplace.

A passionate advocate for innovation in business education, Sajida continues to lead research, training, and industry collaborations, shaping the future of business, marketing, and digital communication.