Christian Lichaa

Christian Lichaa is a passionate e-commerce strategist and brand builder who began his journey in the wolfofbey team as the very first strategic advisor of what would become the Middle East’s most advanced and impactful e-commerce mentorship program: Wolfofbey Engine,  founded in 2019. From day one, Christian played a key role in shaping the foundation of this movement, which has now grown to impact thousands across the region.

The Engine program is now recognized as the leading e-commerce mentorship platform in the market, offering hands-on guidance, strategic frameworks, and a proven system that has helped launch and scale hundreds of online stores across the MENA region.

With over 3 years of experience mentoring in the e-commerce space, Christian has co-founded four successful brands, each crossing the six-figure revenue mark, and continues to help others through the Engine program do the same through tailored strategies and mentorship.

Beyond the business world, Christian led a transformative summer program in partnership with the United Nations, personally helping over 50+ refugees in Lebanon launch their own e-commerce businesses during incredibly difficult times, proving that purpose and profit can go hand in hand.

Rooted in impact and driven by vision, Christian is leading the Wolfofbey Program to building, mentoring, and scaling the next wave of e-commerce leaders across the region.