Workshop: SMEs – The Keys to Building a Profitable Business
Total Duration: 12 hours (3 Modules, 4 hours each)
Date for delivering: the week of 12-16 may
Module 1: Building a Strong Business Foundation
- Understanding the SME Ecosystem (Trends, challenges, and opportunities)
- Defining Your Value Proposition (Identifying your unique value proposition)
- Business Model Essentials (Business Model Canvas)
Module 2: Mastering Financial Fundamentals
- Financial Basics for SMEs (Budgeting, cash flow, and profitability)
- Sales and Revenue Growth (Pricing strategies, sales techniques)
- Financial Risk Management (Investment decisions)
Module 3: Strategies for Growth and Sustainability
- Marketing & Customer Acquisition (Branding, digital marketing, and customer engagement)
- Scaling Strategies (Franchising, partnerships, and international expansion)
- Sustainability & Green Business Practices (CSR, eco-friendly strategies, and social impact)
